Some of Amazon’s own brands are becoming super popular online - Recode

AMAZON'S own brands become best sellers... Some of Amazon’s own brands are becoming super popular online Batteries and baby wipes, oh my. by Jason Del Rey@DelRey Jun 4, 2017, 7:18pm EDT Amazon CEO Jeff Bezos at a Washington Post event in 2016 Alex Wong / Getty Amazon laid the groundwork for a massive line of in-house brands when it launched the AmazonBasics private label in 2009. Seven-plus years later, that launch is paying dividends. In batteries, for example, the AmazonBasics brand has become the most popular online, accounting for an estimated third of all digital sales in batteries as of last summer. In the baby wipe category, the Amazon Elements brand, which is two-and-a-half years old, holds an estimated 15 percent-plus of online market share — behind only Huggies and Pampers. Those were the two examples cited by investor Mary Meeker at the Code Conference last week, where she included Amazon’s growing private-label business on page 75 of her annual Internet Trends report. (You really should watch the full video of her presentation.) And they speak to the potential of this business line to become a major source of revenue — and profits — to Amazon over time. As at othe
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