How Mercedes Plans to Recapture Its Early Lead in Robo-Cars

Just Pinned to Domestic and Global News: MERCEDES Plans to Recapture Early Lead in Robo-Cars... Three decades ago an experimental Mercedes-Benz van managed to steer brake and accelerate on its own. But after the technology was refined enough to put an S-Class sedan through its paces on a highway around Paris in 1994 it was largely set aside as commercially unviable. Photographer: Chris Ratcliffe/Bloomberg Now the prospect of autonomous vehicles is threatening to upend the auto industry and instead of an enviable head start Mercedes is just part of the pack in the race to roll out robo-cars. Thats a thorn in the side for Dieter Zetsche head of the storied brand and chief executive officer of parentDaimler AG. Zetsche who started in the industrial giants research division in 1976 is spurring Daimler to regain that edge. In 2015 he unveiled the futuristic self-driving F 015 concept car and prodded developers by moving forward targets for introducing the technology several timesin recent years he said in an interview. Positioning Mercedes for the self-driving era could prove a crucial last act for the 64-year-old Zetsche whose contract runs until 2019. Its very very important to be one
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