Tomi Lahren won’t be appearing on Glenn Beck’s multiplatform network, TheBlaze, anymore.
Sources say Lahren — who was suspended last week after flip-flopping on abortion and declaring herself pro-choice — has been banned permanently.
“Glenn is reminding the world of his conservative principles by sidelining Tomi after she insulted conservatives by calling them hypocrites,” one Beck insider told me.
Fans think Beck — once a big Ted Cruz backer — has lost his conservative bona fides. He went on Samantha Bee’s TBS show in December and apologized for being divisive in the past.
“He’s trying to balance being a leading conservative thinker and also someone who can unify the country,” the Beck associate told me. “He just couldn’t sit by and watch as Tomi Lahren said there’s no way for conservatives to justify anything other than being pro-choice.”
“Beck’s trying to reinvent himself,” a former insider told me. “But he’s burned too many bridges.”
TheBlaze, founded seven years ago in Dallas, once had offices in New York and 300 employees. Now, the New York office is closed and the staff is half that size.
While the number of paying subscribers (once said to be 300,000) is kept secret, TheBlaze.com attracted 29 million unique visitors per month in 2014, and only 8.8 million uniques in February 2017, for a loss of more than two-thirds of its traffic.
Jerry Del Colliano, founder of Inside Radio, said Beck’s syndicated talk radio show has slipped as well from No. 3 to No. 5.
“Beck has lost his mojo, and TheBlaze helped him lose it,” Del Colliano said. “It’s hard to figure out where he is coming from.”